How to start European business - First steps to export
- Bert Smet
- Feb 13
- 2 min read
What steps you need to follow to introduce your brand in a new European market?
Market analysis
Competition analysis
in bigger countries, not all competitors are the same in different areas
Price strategy
Not all regions in bigger countries have a 1-on-1 price strategy
Growth opportunities
Where can you make really the difference
Be critacal for yourself
Feeling ready for export, is not being ready for export
Are all internal departments ready for the big step abroad
Logistics
Do you have a reliable courier to sent your products?
For all countries you want to start?
Finance
Are you prepared for unusual payment conditions?
Is your bank prepared for other payment methods?
Sales
Are your sales people really ready to travel more than ever before?
Do they have the flexibility?
Are they really good in a foreign language?
What kind of needs do international customers have?
What's your price strategy?
Just 1 for all?
How you want to make the difference
What are your real USP's?
Not the onces you think you have, but really those USP's where you can make the difference
Don't give soft USP's
Everybody claims a better service and better quality
Product develpment
Are your products adpated to local market needs?
Is your packaging adapted to local legislation?
Local Legislation
Are you aware of different legislation in other countries?
Europe is not yet 1 Europe
Who are your prospects?
Make a complete list of all your prospects
Is it 1 HQ?
Do they buy local or only in the HQ?
Wanna know more? Need more answer than questions? => check my solutions here
Hire an export
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