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• How to create a motivated sales team?

• Why is the approach of internal and external sales teams so different?

• How should optimal visits be implanted?

• How faithful are your customers and how can you make them truly loyal?

• Which products really make the difference?

• Are the USPs real USPs?

  • Or are they just soft arguments?

  • How do you determine strong arguments to persuade a prospect to choose you?

• What are the correct goals to evaluate a sales representative or key account manager a performance review?

• Are these fair measurable goals for both parties?

• Is the turnover goal even achievable?

I can give you concrete answers to these points

• What is the difference between an agent and an own sales team?

• Why an agent and not a distributor?

• Why should I work with an agent?

• What are the benefits?

• What are the threats?

• What are the exact responsibilities of an agent?

• What about contracts of a commercial agent?

• Is there any European uniformity regarding legislation?

• In which countries is this absolutely not advisable?

• How do I prepare the contract?

• What costs are related to an agency?

• And which ones particularly are not?

• How do I know that the agent is indeed selling my products?

• What is the difference between a flat fee and commission?

• What hidden costs are involved?

• What is a multi-carte?

• What about an international trade show?

• Can I oblige the agent to attend my booth?

• Who pays the fees abroad?

• How do you find a the correct agent?

• How do you know that an agent is the right choice?

• How can I break up a partnership with an agent?

I can give you concrete answers to these points

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