My Journey
What my experience will add
to your business
With my extensive knowledge of the European retail, I can present solid experience to determine the right way to approach the business.
There is no 2nd time for a 1st impression.
Therefore, the right strategy and momentum must be determined correctly.
Discovering the right business partners is obviously very important.
Guiding both an internal and external sales team is 1 of the greatest challenges.
The result to achieve a higher goal is a wonderful target.
Managing agents and distributors requires a completely different approach where the aspects of relationship management are even more important.
I have been able to understand and experience the above challenges thanks to my in-depth learning from the following companies
Want more answers instead of questions?
Head of Sales
2023 - 2024
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Managing sales team (internal & external)
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Organizing international trade fairs (Milano - Praha - Paris - Frankfurt)
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Export to 48 countries
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Contract negotiation European retail chains
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Travel 35% in Europe
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Creating collections and private label collections
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European Wholesalers, key accounts, big chain stores, buying groups
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Determining marketing strategy
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Social media, influencers
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Brand in Christmas decoration
Head of sales
2011 - 2022
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Manage BeNeLux sales team (4)
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Manage agents Germany and France (25)
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European Electro retail
Krëfel, Vandenborre, BCC, Exellent, Expert NL & D, Mediamarkt, Bol.com, Amazon
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Follow-up of key accounts BeNeLux
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SPOC for distributors in 16 countries
e.g. Denmark, Hungary, Spain, Greece, Poland
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Support for product development
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Supporr after-sales service
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Negotiating contracts at European HQ’s of retail organisations.
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Daily coaching of commercial back-office and field staff
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Determining marketing strategy
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Organizing international trade fairs (Frankfurt - Paris - Berlin)
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Brand in small household kitchen electro - SDA
Key Account Manager
2007 - 2011
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Managing Belgian sales team (3)
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DIY market
Hubo, Brico, Intergamma, Le Roi Merlin
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Follow-up Key accounts BeNeLux
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Brand in Energy-saving and LED lamps and rechargeable batteries
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Full expansion of the entire DIY market
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Company name "International sales" Heist o/d Berg, does not exist anymore today